What is Hyper-Local?

Related links : How do Oxbury Media Services categorise the hyper local media? >

 

The hyper local media is dedicated to delivering information to an extremely localised area, often a village, segmented area of a town or city or an organisation or group of people within a particular neighbourhood.

In the UK, the hyper local media ranges from the tier two lifestyle magazines that proliferate in urban areas to small circulation parish magazines. There is no official definition or commonality of circulation in the hyper local media but there is a common motive behind this kind of publishing. The people producing these titles believe in the power of communities and it is the power of the community that also lies at the heart of Oxbury Media Services.

We already work with a network of over 10,000 titles with a reach of over ten million readers, split into countless hyper local communities. That’s 24 times the amount of people who read The Financial Times every day. Providing national brands with access to these communities via advertising is central to Oxbury Media Services’s business model. We allow our clients to target their locally relevant products and services by postcode or region delivering outstanding results. Why?

So, if you want to place local communities at the heart of your advertising strategy, get in touch.