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How to submit your Web site to Google News
Did you know that you can make your Blog or Web site into a source for Google News? It’s not easy, but it is possible – of course, Stone Junction’s technical PR clients can have this done as part of their campaign, which takes the hassle away. (Stop bothering everyone with marketing spiel – Ed.)
The first thing to do is to physically add the site to Google News, which you can do here. Please note: this is not the same thing as just submitting the site to Google for indexing. If you want to appear in Google News, you will have to do this as well.
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The closest thing to word of mouth - a how-to guide to hyper local coupon and voucher campaigns
Coupons and voucher campaigns have, for too long, been the elephant in the room at the marketing party. Early advertising gurus were staunch advocates, with David Ogilvy evenmaking couponing one of the advertising ‘commandments’ in his seminal Confessions of an Advertising Man. Despite this, modern ad agencies have lost their way in the medium, leaving vouchers to the direct mail specialists. Here Jason Mawer, MD of hyper-local agency Oxbury Media Services, explains why vouchers are alive and well and how a network of outlets the company has created means that they are now more effective than ever before.
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The bell tolls for the regional media
Local and regional papers have been getting some bad press lately. If you believe what the marketing media tells you, ad spends are down, journalist numbers are falling and circulations are at rock bottom. So is there a light at the end of the tunnel for the great British institution that is the local paper? Jason Mawer, managing director of hyper-local agency Oxbury Media Services, thinks the answer is no – unless they can get back to their roots.